Saturday, May 29, 2010

Promotion in a Marketing Plan


1. Advertising - it is a part of marketing. You need to look at possible advertising budgets. If you sale more than one product, you will use a lot of budgets.
You might look at an aims for your advertising. For example, if you advertise your low prices, you may adjust your advertising to show a new feature. Part of your advertising plan is to look at the different advertising media
2. Public Relations
If you currently use public relations as part of your marketing; you need to look at cost effective. You should also look at the message your Public Relations is giving is relevant to your business at this time. You might decide to raise, lower or stop Public Relations activity altogether.
3. Special Offers & Competitions
A special offer can convince unsure customers to make a purchase, and a competition can create interest in looking at your product.

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